Burberry Lip Velvet in 'Orange Red'. Once my tube of MAC 'So Chaud' became loved to a millimeter of its life, I decided to graduate to the big guns and found this Amazon in a Tube at the Burberry counter. What Burberry's marketing team lacks in imaginative naming, they more than make up for in luxurious packaging: the magnetic closure is everything and THE BULLET IS EMBOSSED IN PLAID, PEOPLE. All that, and it manages to stay put well past 3pm. 'So Chaud' was fun while she lasted, but now that I'm past 35, I don't mind spending $35 on a tube of lipstick to feel fancy.